GG & CO. Event Marketing

I help startups and SMBs build out event marketing plans and strategies to drive pipeline and grow their brand through in-person, hybrid, and virtual experiences. I also work with larger companies when they need to scale with experienced marketing talent. For one event, or ongoing, you'll work directly with me, as your stand-in Director of Event Marketing. My goal is to make you and your team smarter at both digital and in-person events. I build your strategy and plan from within. Ways I can support you + your team: - Determining the best mix of digital + in-person events that ladder up to company goals - Determining the right event format for digital or F2F events (webinar series, conference, roundtable, dinner series, regional roadshow, partnership, experiential) - Building webinar +/or full-scale virtual event strategies + execution - Marketing your events (email, website, social // messaging + timelines) - Consulting on content strategy for webinars + events - Resourcing + managing vendors - Goal + KPI setting, analysis, reporting - Sales enablement to drive value from event strategy - Training + process implementation - Budget consultation +/or management - Sponsorship strategy (selling + purchasing sponsorships) - Hosted event strategy (launching + growing an "owned" event) - Execution of events *Software Experience: CRMs, Marketing Automation, Project Management *Experience using Google Workspace/G Suite and Microsoft products *Experience with global audiences