SourceDay Celebration

SourceDay Series B Funding Celebration As SourceDay would have staged an in-person celebration under normal circumstances, it was important that we at GG and CO. deliver a festive and seamless event that would appeal to the whole team. We got to know the brand culture and brainstormed activities that would appeal to this specific group. We learned that they are hard workers who are passionate about having fun and letting loose, and they aren’t afraid to get a little silly. From there we worked to design an on-brand, custom event. We worked with internal partners, including Sarah Moore, CMO of SourceDay, to ensure there was a guided journey for guests. SourceDay executive emcees kicked off the afternoon with stories about the growth and success of the company. Then they asked everyone to open up their three care packages (delivered through a contactless service): a cocktail kit, a cupcake kit, and a party-in-a-box, all custom branded. A surprise musical guest was introduced, country singer Randy Rogers and he performed a 30-minute living room concert for the team. Next on the agenda guests could choose from a series of creative “rooms.” Guests introduced their pets in the pet room, shared their pre-recorded TikTok videos in the TikTok room, played instruments in the jam session room, and finally, in the live art room, a local live artist, GonzoViz, sketched each team member’s portrait. To wrap up the party everyone voted on their favorite TikTok video for big prize!