Overview
From GG & CO. Event Marketing
Daytime SXSW Lounge + Party included:
- Swag boutique experience - guests could select their State backpack and customize their emoji pin collection for the backpack
- Lots of Pinterest-inspired food like on-brand acai bowls and mini, ombre smoothies, as well as a crepe wall with edible flowers, and a design-your-own champagne cocktail bar
- A pool-length on-brand floating hashtag
- Custom towels and baskets for shoes were placed around the pool to encourage toe-dipping
- W Hotel servers wore on-brand aprons and bowties
- Ribbon activation allowed for beautiful user-generated photos for social media
- Two different DJs to keep the energy shifting and provide variety