Singapore Airlines Nonstop Launch

October 2018
Experiential Activation
Los Angeles, CA
200 - 500 Attendees
 
Overview
From Stoelt Productions Experiential & Digital
Celebrating the reinitiating of nonstop service between Los Angeles, luxury airline Singapore Airlines tapped Stoelt Productions to create a night-market to reinforce the reach to regional destinations. Over 20 tents were erected throughout the venue, highlighting the decor, cuisine, and customs from Singapore, Thailand, Vietnam, Malaysia, Cambodia, India, Indonesia, and the Philippines. Custom table covers featuring SIA’s signature patterns and color-ways were integrated throughout the event. Setting the tone of the theme, festoon lighting was strung in-between the beam exposed beams at the City Market Social House. Emulating the Gardens by the Bay in Singapore, Stoelt brought in three massive spandex structures in the Supertrees' shape. Video screens and projections highlighted the brand new Airbus A350-900 ULR from the factory to the runway. A scale model of the aircraft anchored the entryway and lounge fashioned to mimic the airlines SilverKris lounge. Authentic dancers, drummers, and performances from the various regions were staggered throughout the evening. Brand activations included a green screen photo booth placing guests at their choice destinations, henna tattoos, milk tea, and more. Our Role: + Floor Plans & Elevations + Conceptual Sketches & 3D Renderings + Rigging, Truss & Ballast + Engineering + Permitting + Production + Decor + Propping + Printing + Rentals + Catering + Directional Signage & Graphics + Lighting + Audio + Video Screens & Projection
Event Team
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