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MAC Cosmetics Oh Sweetie

June 2018
Product Launch
Los Angeles, CA
200 - 500 Attendees
 
Overview
From Stoelt Productions Experiential & Digital
Supporting the launch of MAC Cosmetics dessert-inspired lipstick collection for the summer Oh Sweetie, Stoelt Productions produced this summertime influencer pool party hosted by German-born Caro Daur, MAC's spokesmodel for the line. Set at a private residence in Beverly Hills, the afternoon event featured over-scale lipstick displays, custom printed chocolate chair covers, an ice cream cart, a doughnut bar, custom signage floating above the house, and a giant, double-sided cutout of Caro's head over the swimming pool. Guests basked in the sun with decadent desserts as Dj Kalkutta spun records as the day turned to night. Posing against the sprinkle wall, guests navigated the giant lipstick displays featuring all 15 flavors. Our Role: + Floor Plans & Elevations + Engineering + 3D Renderings + Fabrication + Rigging + Signage Fabrication + Graphics + Furniture Covers + Lighting + A/V + Security
Venue
Venue map
Private residence
Los Angeles, CA
Event Team
Agencies & Vendors
People