Celebrating its 5th year in the Los Angeles market, Lyft wanted to thank its drivers and give back to the community. To say “thank you,” Lyft offered drivers $1 car washes. By the end of the campaign, Lyft washed over 10,000 cars, donating 100% of the proceeds to the L.A. Regional Food Bank.
Wieden + Kennedy NYC tapped Stoelt Productions to produce the event. Taking over the La Cienega Car Wash,