Live at Aloft Hotels: Homecoming Tour

Aloft Hotels is synonymous with music lovers and makers, so to celebrate this, Sense New York brought artists back to their roots, in partnership with Universal Music Group. The global tour featured performances from acts such as Troye, Banks and Dermot Kennedy, in some of the best music cities around the world – Los Angeles, Chicago, Madrid, Dubai, Perth, Dublin and Querétaro. It included a range of experiential touch points aimed at amplifying the sense of nostalgia that coming home evokes. To further hero the brands technology and design pillars, we collaborated with renowned street artist INSA to create custom one-of-a-kind stage experiences, which focused on the local talent’s journey home. Guests were able to bring the music to life through this unique AR art form, and share via the Aloft app. The Tour exceeded KPIs reaching 2000+ live guests, 10,000 RSVP's (all selling out within 24hrs), generating 2.3BN PR impressions, 68.6MN social impressions and garnering 15+ years in content watch time. 25% of the audience adopted the new AR technology creating new memorable music moments, plus many more experienced it via Brand Ambassadors.