M.A.C. Cosmetics 'Studio Fix'

As part of the launch campaign of their new range of 33 foundations, we created the Studio Fix experience at Liverpool ONE with the assuring message of ‘We’ve Got You’. Here, visitors could identify the most suitable foundations tones for their skin, be introduced to the specific MAC Studio Fix range available to them, and even have any products purchased personalized – all designed to inspire ‘cosmetic confidence’ amongst its customers. Working with acclaimed illustrator Alexandra De Assunçao, the exterior of the pop-up studio became a live, evolving mural reflecting the true diversity of M.A.C customers – inviting real people to be depicted within the design itself. Then once inside the focus was on the individual, with visitors encountering the ‘We’ve Got You’ wall – which literally reflected the hundreds of empowering angles of anyone who posed for a photo in front of it before having their Shade Match consultation.