Wired Store

THE CHALLENGE Highlight technology that touches our daily lives for the 15th edition of the beloved winter Wired pop-up store. 2018 marked N/A’s third year partnering with the publication, posing the challenge of how to keep the experience design and flow fresh. THE SOLUTION A 2,600 square foot, 360-degree shopping experience with multiple entry points and exciting demo opportunities. Contemporary architectural motifs with earth-centric materials such as stone, wood, recessed warm lighting and a custom geometric structure elevated the shopping experience. We curated the products, and integrated small details and thoughtful touches throughout the store design and consumer journey.