Twitter Pop Up Candy Shop

THE CHALLENGE Herald the new “Twitter is ___.” campaign and specifically amplify the “Twitter is Yum.” print takeover of New York’s Union Square Station. THE SOLUTION A pop-up candy shop. On an overcast ho-hum Tuesday morning in September, startled commuters were were met by Twitter’s colorful confectionery. The sleek design with clean lines showcased an array of vividly delicious tweet treats. Outside our candy cabin, we greeted passersby with smiles and rock candy. Inside, visitors could collect a rainbow of goodies including popcorn, jellybeans, gummy bears, swirl lollipops and tweet-filled fortune cookies. They could also pick from a gallery of stickers with tweets to seal their bag of sweets. From kids on their way to school, to seniors on a stroll through the Square, to moms with newborn babies, we served New Yorkers of every stripe a candy-rich delight. #twitterisyum