Run Wild NYC

THE CHALLENGE Create Jaybird’s first-ever New York experience, in the lead up to the NYC Marathon, to introduce their newest product in partnership with Headspace and Zwift THE SOLUTION An invite-only dynamic runners’ hub set in a multi-functional Brooklyn space along the marathon course. Here, visitors participated in a unique three-part audio experience. It began with a product demo in our Headspace meditation lounge, followed by a 15-minute Zwift treadmill workout and concluded with a screening of the Jaybird Run Wild NYC movie. Daily programming, group runs and a 14-hour run by ultra-marathoner Josh Hageman rounded out the activities, preparing these select athletes for the world’s largest marathon.