A Misfit Affair

THE CHALLENGE Herald citizenM’s arrival in The Bowery to generate buzz and establish it as a transformational hotel for locals and visitors alike. THE SOLUTION A misfit affair. We celebrated the neighborhood’s rich culture and the artistic, quirky souls who made the Bowery The Bowery. This one-night spectacle featured an eclectic mashup of interactive installations and performances. Following the red carpet entry, our funky concierge led guests to explore the property from the rooftop bar, CloudM to immersive room experiences throughout. Around each corner, visitors uncovered engaging surprises and various hotel amenities along the way.