theCURVYCon

THE CHALLENGE Optimize Dia & Co’s presenting sponsor status for theCURVYcon with a stand-out space that makes plus-sized women feel honored and inspired. THE SOLUTION An edgy and empowering environment that invites women to celebrate themselves inside and out. Our footprint included a variety of dynamic backdrops against which attendees could play, pose and party. Every visitor walked away with a pair of the company’s best-selling jeans as well as a sense of true community. Not only did our space give dimension to the spirit of the brand, it expressed the values Dia and its customers share. While it’s not like us to brag, we’ll just say that our booth was far and away the belle of theCURVYcon ball.