Tommy x Nadal

THE CHALLENGE Showcase Tommy’s new global brand ambassador for Underwear, Fragrance and Tailored collections, Rafael Nadal. THE SOLUTION Strip tennis anyone? To leverage the buzz during the US Open, N/A created a first-of-its-kind spectacle in NYC’s iconic Bryant Park. Our cheeky tennis tournament pitted Nadal against a bevy of supermodels. Each time a team scored, their opponents removed a piece of clothing, eventually revealing the new Tommy Hilfiger Men’s and Women’s underwear lines. The event was a huge success, garnering over 111 million media impressions within the first hour.