NewFronts 2019

THE CHALLENGE Up the ante - again. Design an experience to showcase the power of the platform’s deep connections with targeted, engaged audiences through its programming and partnerships. THE SOLUTION A sleek contemporary wrapper on a historic New York venue. Motifs of repeated patterns, mirrors, and neon lighting added allure and drama. These also underscored Twitter’s unique ability to amplify their community’s tweets - the reflection and expansion of ideas and conversation. The space was crowned by a constellation featuring multi-tiered rings of light circling around the Twitter logo.