Overview
From IDEKO
We worked with Nike and project partner Throwing Star Collective to produce a custom US Open athlete lounge at Nike’s NYC HQ, where Nike athletes tried on their gear ahead of the tournament.
Inspired by the colorful design of this year’s uniforms and Queens, the home of the US Open, the lounge embodied an elevated NYC subway aesthetic, featuring classic subway tile wall decals, a subway car photo moment, turnstiles, and a local graffiti artist customizing tote bags for the athletes.