Beekman 1802 x Ulta World Kindness Day

The Beekman 1802 brand prides itself on being kind to skin, kind to animals, kind to the planet, and kind to our community. So, what better time to promote the skincare line than on #WorldKindnessDay? Partnering with us, Beekman 1802 intended to create an experience that made consumers associate their company and products with beauty on the inside and out. Here's how we did it! In order to pull this off, our creative team branded an experiential coffee cart that honored World Kindness Day, while serving lattés and hot chocolate made with the option of goat milk, a staple ingredient in each of the brand's skincare products. We also branded each cup sleeve with a coupon code to use in-store, and along with the complimentary drink, guests were offered samples of Beekman 1802 cleanser, milk drop serum, and face moisturizer! Finally, what really brought every detail of the activation together was that with every TikTok hashtagged with #TimeToBeKind, $1 was donated to The Jed Foundation (JED), an organization dedicated to prevention suicide. We are so happy to have been able to help Beekman 1802 celebrate World Kindness Day and build brand awareness in such a creative and memorable way.