Lodge Cast Iron's Cornbread Camper PopUp

We teamed up with LaFORCE to teach New Yorkers that cornbread was made for cast iron! In just 1 day, Tennessee's very own Lodge Cast Iron hit both Madison Square Park and Rock Center NYC, baking their brand new cornbread mixes on the go from a branded #CornbreadCamper. Along with free, freshly-baked cornbread and branded stickers, we offered guests coupons for 1 free mix with every cast iron purchase. In the end, we spread the Lodge Cast love to over 1,000 people!