H&R Block's Rise & File Mobile Pop-Up

Last week, we teamed up with H&R Block to offer coffee from a mobile pop-up café on the streets of NYC! Parking in front of 3 NYC H&R Block locations in Brooklyn, The Bronx, and Time Square, our team caught people’s attention and led them to scan the QR code featured on their custom coffee cups to book an appointment with one of H&R Block’s tax pros. From the promise of free coffee to the H&R Block mascot and personalized tax season playlist featuring fitting songs like “Money, Money, Money” and “I Need A Dollar,” there wasn’t a single New Yorker left wanting to tackle their taxes on their own. When you trust H&R Block, it's always a #HappyTaxSeason.