Laneige Pop Up

Over the last three weeks, Food Truck Promotions partnered with Laneige to promote their Lip Sleeping Mask and Water Bank Hydration Collection, and we had so much fun doing it! For this project, our team both designed & fabricated a double decker bus to exude all things Laneige. This meant a pink and blue balloon installation, a skin-care consultation booth, product shelves, photo moments, a lip-shaped couch backdropped by a decorative candy wall, samples to go, and much, much more. The bus's overall interactive 'hydration school' theme gave the brand an opportunity to truly connect with/educate consumers about what it means to kiss dry skin and chapped lips goodbye & #HydrateWithLaneige. All in all, we were so happy to have been part of creating and strengthening the brand's relationships with consumers!