Costa Brazil Pop Up

June 2022
Pop Up
New York, NY
5,000 - 20,000 Attendees
From Food Truck Promotions
Costa Brazil is an up-and-coming, eco-friendly beauty line. In order to drive traffic to their weekend-long pop up store in Soho, the brand enlisted us to park an eye-catching cart on the corner of Greene and Prince St that would hand out free coffee and invite people down the street to enjoy the rest of the immersive pop up experience. Even before heading in-store, consumers were also able to sample a brand new, gender-neutral fragrance from the experiential vehicle itself; and at the same time, our brand ambassadors were handing out bounce-back cards that gave the new consumers information about the brand at large, ultimately optimizing the amount of foot-traffic (and therefore potential consumer relationships) this part of Soho attracts. The Costa Brazil mobile café acted as the perfect extension to their pop up store down the street. With our help, the brand was able to successfully drive people in-store to sample more fragrances, watch an informational Costa Brazil brand video, and even get professional massages with Costa Brazil products!
Event Team
Agencies & Vendors
  • Experiential Agency
    Food Truck Promotions
    Multiple locations
  • Experiential Agency
    Huge Conglomerate
    New York, NY

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