e.l.f Cosmetics

e.l.f Cosmetics partnered with our experiential marketing agency to promote their Halo Glow Liquid Filter in Soho, New York. Our team caught passerbyers' eyes with a stunning product display wall, along with stanchion ropes and carpet that led guests to a high-end e.l.f. vintage truck. From the truck window, guests had the opportunity to work with a beauty expert to select their shade and were also gifted makeup samples and popsicles to enjoy to-go. The event also included special appearance from Glee star Lea Michele which elevated the pop up experience just that much more!