MAËLYS Launch in ULTA Stores Pop Up

On August 14th, Food Truck Promotions helped MAËLYS put on a widely successful and elaborate brand activation in the heart of Soho, New York! To create buzz around their launch in ULTA stores, we wrapped and branded a food truck in 'MAËLYs-pink' and served complimentary pink lemonade to match the aesthetic. For additional brand leverage, our team went on to add other unique, immersive, and attention-drawing features surrounding the vehicle. Of these elements was an eye-catching archway, a product display wall/photo-moment, scratch-offs for special prizes, sidewalk graffiti, and more! Ultimately, the branded experience gave consumers the opportunity to interact with the MAËLYS brand in way that had never been done before, and encouraged them to head in ULTA stores to purchase and enjoy more of what MAËLYS has to offer.