Ralph Lauren

When Ralph Lauren launched Ralph’s Coffee in 2017, they asked Food Truck Promotions to execute a custom mobile build out to promote the opening of its first ever coffee shop at their flagship store on 5th Avenue. Food Truck Promotions designed an eye-catching 1943 vintage Citroen adorned with Ralph’s Coffee branding, which served their coffee, espresso and lattes to New Yorkers passing by. Since then, Ralph Lauren has partnered with Food Truck Promotions to recreate these moments for many occasions throughout the years. In 2018, Ralph Lauren opened a new Polo men’s store in SoHo and they wanted to bring back the iconic Ralph’s Coffee truck. The stylish Ralph’s Coffee truck was stationed directly in front of their new store, serving designer treats and creating ‘Insta-worthy’ moments. In celebration of the 2019 US Open, Ralph Lauren wanted to host a unique court-side tennis viewing experience for all of NYC to enjoy. Food Truck Promotions brought back the iconic Ralph’s Coffee truck, once again, parking it right outside their men’s flagship store to serve complimentary Ralph’s Coffee soft serve ice cream. Since 2017, the iconic vintage Citroen coffee truck has become a hallmark of the designer coffee brand. The original Ralph’s Coffee truck was such a popular hit that Ralph Lauren wanted to replicate it and open a permanent Ralph’s Coffee mobile coffee shop located at Rockefeller Plaza.