Rag & Bone Deli

For the month of May, Rag & Bone took to Nordstrom's New York City Flagship store and transformed their Center Stage to Rag & Bone Deli. The exclusive retail concept was inspired by the New York icon - the neighborhood deli. The mobile pop-up shop featured exclusive clothes, shoes, and accessories showcased in deli fridges, on stacks of newspapers, on shelves, and behind the deli counter. As an extension of the Rag & Bone Deli, Food Truck Promotions created the Rag & Bone coffee cart as an experiential component that was also an activation in itself and acted as a traffic-driver to the Nordstrom Rag & Bone Deli experience. We took an authentic New York City coffee cart and completely re-branded it to become the Rag & Bone Deli. Wrapped in bright yellow with Rag & Bone Deli branding on every side, it was hard to miss the mobile pop-up shop park outside of Nordstrom on the corner of Broadway and W 57th. The branded coffee cart served free La Colombe coffee to attendees while also acting as a mobile showroom showcasing Rag & Bone’s Addison Baseball Cap & Retro Runner. Food Truck Promotions helped Rag & Bone maximize their brand’s visibility through an immersive retail experience. Over the course of three days, we gave out over 1,500 cups of coffee, increased Nordstrom’s store traffic to the Rag & Bone center stage, and collected over 500 emails over the course of the weekend.