Saviynt - CONVERGE 2020

The big question in the event industry right now is, “How do you plan a hybrid event in the year 2020?” It’s not an easy question, nor does it have a straightforward and simple answer. With the help of both live and digital crews as well as as live and digital Saviynt staff, Saviynt executives and Saviynt speakers MCW Events was able to help to define an answer in partnership with Saviynt. Converge 2020 began with a welcoming invitation into the home of the Saviynt Team at their HQ in El Segundo, CA. Different from most virtual events, Saviynt’s program was built around the idea of stepping outside of home offices, away from Zoom fatigue, and joining us [virtually] on-site for a live broadcast. During each break, DJ Tessa’s booth was transformed into 7+ sponsor activations that left attendees with new brain stimulation and to amplify attendee engagement. A live sketch artist to compliment and help tell the content story which we in turn, took the digital images and turned them into an attendee gift and post event survey strategy. From the subtle nods to the global Saviynt roadshows leading up to Converge 2020, live Q&A with renowned presenters, customer ambassador testimonials, an F&B inspired sponsorship plan, we were able to help Saviynt exceed attendance goals and give new meaning and infuse new excitement around hybrid programs in this 2020 year.