In light of the alternate reality that 2020 presented, Twitch pivoted their annual conference, TwitchCon, to a virtual world, naming it GlitchCon. In a ten-week sprint, MCW Events collaborated with Twitch, and implemented the creator experience within a complex multi-channel, multi-segment production for 12 hours, drawing 6.7 million viewers.
Team MCW kept more than 300+ creators engaged while ho
