USTA Top Tennis Experience

In August of 2018, we had the opportunity to bring back the fun of Net Generation to the US Open and the US Open Experience at Brookfield Place through several interactive spaces and colorful on-site signage. Our goal was to bring the Net Generation brand to life in a fun, accessible, and informative way which left guests with joyful memories together, while learning more about how they, too, can get involved in the great sport of tennis. At the US Open Experience, we brought back the popular Top Tennis, which takes a Top Golf-style approach to tennis and gamifies a single-player tennis exhibition for points. This was once again a crowd favorite during the two days at Brookfield place.