USTA Net Generation Experiences

August 2018
Sporting Event
New York, NY
5,000 - 20,000 Attendees
Onsite at the Billie Jean King Tennis Center, there were three unique Net Generation spaces – the Net Generation Arcade, the Net Generation KidCasters & Trading Card station, and the Amex Gaming Experience. The arcade brought back nostalgic times for parents while creating new, exciting memories for youngsters, and sending everyone home with amazing Net Generation prizes. At the Net Generation KidCasters and Trading Card booth guests could make their own personalized tennis trading card, select from an array of pro players’ trading cards, or watch live as players got interviewed by our Net Generation KidCasters. Inside the Amex Gaming Experience, guests could relax and try their hand at an Xbox adaptation of the Net Defenders arcade game found inside the arcade.
Event Team
Agencies & Vendors
  • Experiential Agency
    Multiple locations
  • Transportation & Parking
    Airgroup Atlanta
    Fairburn, GA and Atlanta, GA