Beats SOHO Retail Store - Installation / Exhibit in New York, NY | The Vendry

Beats SOHO Retail Store

April 2016
Installation / Exhibit
New York, NY
1,000 - 5,000 Attendees
Dr. Dre asked MKTG to design and launch a retail space for his Beats By Dr. Dre line of audio accessories. The coal was to align with his reputation for perfection and create a space – part museum, part lounge, where music lovers could engage meaningfully with this new form of music appreciation. MKTG created a hip, luxurious spaces with a glass sound booth, pumping Dre’s Greatest Hits and a bar s
Pop Up Store NYC
New York, NY
Event Team
Agencies & Vendors
  • Experiential Agency
    New York, NY

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