Gatorade asked MKTG to design a live experience proving two things: that Gatorade is more than a one-size-fits-all sports drink, and that Gatorade is maniacally focused on making athletes better.MKTG conceptualized the G-Store, a first-of-it’s-kind fuel store featuring the full product portfolio, with a surprising stockroom. the muse? a classic NYC bodega. Attendees explored gatorade’s offerings v