Visit Scotland NYC Tartan Week

April 2019
Experiential Activation
New York, NY
In 1998 the U.S. Senate declared April 6 to be National Tartan Day to recognize the contributions made by Scottish-Americans to the United States. In 1999, two pipe bands and a small but enthusiastic group of Scottish Americans marched from the British Consulate to the UN—the first Parade! Since then, Tartan Week has grown to include hundreds of pipers, thousands of marchers and many more thousands cheering from the sidelines. In honor of this historic day MKTG partnered with Visit Scotland to help promote all the wonderful things Visit Scotland has to offer. The star of the show was a van wrapped to look like the Scottish Coo Cow, which traveled all over NYC to create awareness about Scotland and give people to opportunity to see what a trip to Scotland could look like. MKTG also supported the local Visit Scotland team to host events at Neue House in NY, and help create unique experiences for guests. From a mini putt putt course to interactive green screen with Scottish themed props, guests could come together and enjoy Tartan Week stateside!
Venue map
Downtown New York City
New York, NY
Event Team
Agencies & Vendors
  • Experiential Agency
    Multiple locations
  • Signage & Printing
    The Color Spot
    Marietta, GA
  • Photo Booth
    Shatterproof Media
    New York, NY