Spy Wars Series Launch

To promote the Smithsonian Channel series Spy Wars, Advantage hosted a top secret, experiential cocktail party at New York’s Spyscape museum. Guests received classified folders (and of course a martini) and set out to complete interactive spy missions, such as testing their code-breaking skills, attempting to pass a lie detector test, and traveling through a room of lasers. Once missions were all completed, they were assigned custom spy roles, such as Agent Handler, Hacker, and Spycatcher. With the goal of creating an immersive experience that brought media members into the ‘world of spies’ at their own pace, the interactive exhibits and activities at the museum played perfectly into the show's theme. A few stealth photo ops, previews of the show content, and upscale fare like Vesper martinis and caviar completed the evening. We finished the spy experience by gifting RFID-blocking bags filled with spy tools and rear-view aviator sunglasses, sending our operatives out into the night prepared for their next mission. Close to 200 guests were in attendance, including media, influencers, and ViacomCBS and Smithsonian Channel employees.