A Flavorful Evening with Rick Ross - PR Event in New York, NY | The Vendry

A Flavorful Evening with Rick Ross

May 2016
PR Event
New York, NY
100 - 150 Attendees
 
Overview
From Rogers & Cowan PMK
Wingstop had an awareness issue in New York City. In conjunction with their PR agency ICR, we were brought in to help the QSR brand drive earned media through urban New York influencers. How do we create an experience that media want to attend while staying true to the fun, flavorful brand? Mostly unknown in the NYC area, Wingstop set out to introduce several of their popular flavors at an event
Venue
Extra Butter
New York, NY
Event Team
Agencies & Vendors
People