Michaels Holiday Crafternoon

Advantage helped Michaels celebrate their holiday collections with a festive "Crafternoon" featuring Busy Philipps! Media members joined us in the immersive winter wonderland to experience Michaels’ 2019 products and holiday décor. The Flat served as the perfect, central-to-NYC setting. The blank canvas gave Advantage the ability to take ownership of the space and turn it into an actual winter wonderland. Large Michaels graphics covered the front windows, looking in on the tree and décor displays. Once inside, attendees experienced the magic of the holidays. Greeted with themed cocktails, a custom hot cocoa station, holiday music and festive quick bites, guests immediately got into the spirit of the season. Actress and Michaels ambassador Busy Philipps interacted with the crowd as they visited the craft stations and created handmade holiday keychains, ornaments, and Star of David hanging decorations. Shareable photo moments included a wrapping paper-lined step and repeat, an ornament-filled British phone booth, a cozy plaid sitting area, and a sparkling Christmas tree forest that showcased the full holiday lines of Michaels décor. Guests showed off their holiday cheer while hashtagging #MakeitwithMichaels and kicking off a season of festivities.