Celebrating International Women's Day

International Women’s Day. What better time to reflect on the women around us, and the impact they have on our professional and personal lives? To mark the occasion, we created a vibrant initiative to #CelebrateWomen, aimed at applauding the most unapologetically strong females who made great strides in 2017 and inspired the Sense team during our first year of business in the US. These women come from all genres and walks of life – from art to activism, and everything in between. They are the women we think of when we need a boost, or when we wonder how to tackle a challenge. They are an imaginary extension of our team, and help us through the example they set, to work in a way that enables women to thrive. The series included a set of eight striking illustrations by NYC creative director, Nathaly Charria, and Sense’s in-house illustrator, Alana McDowell, featuring fearless women like Bozoma Saint John, Malala Yousafzai and Billie Jean King, that could be downloaded and shared with other badass women (and the supportive men in their lives). To further spread the love, we sent packs of the postcards to our friends, family, clients and colleagues who deserve to be celebrated too. The project was featured in Adweek, Campaign US, The Drum, Event Marketer, MediaPost amongst others, reaching 15m+ impressions.