Freshpet 'Tattoo Pawlor'

In order to break ahead in an increasingly crowded pet food market, Freshpet needed to go bold in order to make their mark. Freshpet came to us with the hopes of increasing brand awareness in order to establish their position as the brand for those who really love their pets. Specifically, they asked us to push them out of their comfort zone. In response, we created the “Freshpet Tattoo Pawlor,” a one-day event in collaboration with premier studio First Class Tattoos where competition winners received custom portraits of their furry loved ones and others were welcomed to free pet flash tattoos designed exclusively for the event.