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adidas Falcon Launch x Kylie Jenner
September 2018
Collaborators
Experiential Activation
Los Angeles, CA
1,000 - 5,000 Attendees
Overview
From Clear As Day
The Challenge: adidas needed to create hype and demand for the first-ever female driven sneaker, Falcon, with their key ambassador Kylie Jenner.
The Solution: Produce a media-worthy, 90’s inspired gas station pop-up experience with photo moments at every turn which hosted LA’s top influencers and national media outlets.
The Stats:
2,550+ Guests In Attendance
350MM Media Impressions
45MM Social Impressions
98% Product Sell Through at Retail
Event Team
Agencies & Vendors
People
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