adidas Sport Club at Coachella

The Challenge: adidas needed to remind consumers of their unique heritage across both sport and culture to reinforce their brand positioning. The Solution: Create the “adidas Sport Club” at Coachella, an extravagant experience to host adidas’ top athlete and artist relationships with unique performances and programming also open to the public over the course of 6 days. The Stats: 25 top talent hosted, 20,000 guests, 43MM Media Impressions, 64MM social reach