adidas x MLS: SEAMS
March 2018
Collaborators
Fashion Show
Los Angeles, CA
500 - 1,000 Attendees
Overview
From Clear As Day
The Challenge: MLS wanted to launch the 2019 jerseys for its 24 teams and reach new consumers and media across the streetwear and fashion scene.
The Solution: Engage 4 notable stylists within the streetwear community to reimagine the MLS jerseys to recontextualize the jersey via a full scale runway show for influencers and media.
The Stats:
750 Guests In Attendance
24MM+ Media Impressions
50MM+ Social Media Impressions
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