Hard Rock Hotel & Casino Atlantic City

In 1971, two shaggy-haired Yanks opened an American diner in an old Rolls Royce dealership in London. It had nothing to do with market studies or target audiences. It didn’t even have anything to do with memorabilia. That was just a goof: Clapton wants to save his favorite table - sure, we’ll put the guitar on the wall. Four decades, 70+ countries and 180+ Hard Rock Cafes and 37 hotels & casinos later, we’re still saving tables for our rock star friends, and for millions upon millions of their fans. While music is the heart of Hard Rock, philanthropy is its soul, and Hard Rock International is committed to making a difference through a wide variety of philanthropic causes and activities. For 50 years, Hard Rock International has made it both its business and its abiding passion to make the earth a safer, healthier and better place to live. Since opening in 1971, Hard Rock International has been committed to two consistent brand pillars, music and philanthropy. In 2016, Hard Rock International launched the Hard Rock Heals Foundation, a global charity that aims to improve lives through the power of music. Hard Rock’s guiding principle, “Love All – Serve All,” encompasses the brand’s dedication to its core mantras – “Save The Planet,” “Take Time To Be Kind” and “All is One.”