Expo West 2019

At Natural Products Expo West, the world's largest natural and organic products event, we once again partnered with Mrs. Meyer’s Clean Day to design and produce a booth with more interactions and activities than ever before. This year’s objective? Introduce the new Rain Water scent and other seasonal scents to the public while driving meaningful engagement. With the integration of the Personal Care Line, attendees had the opportunity to leave their mark to help plants grow on our Rain Water pledge wall mural, try our all new scent game, and customize branded canvas bags. To keep the activation budget-friendly for the brand year-over-year, we built assets that can withstand the test of time - we’ve reused and refreshed the reclaimed wood for over 5 years, repurposing it based on the client’s objectives. The Results: 22,200 samples distributed (246% to goal). 678 scent game interactions. 90-120 seconds of average dwell time.