Uber Destination United

While Manchester United has a global fan base, only 1% ever has the opportunity to visit Old Trafford stadium, in person. To reward these global fans for their passion and dedication, Manifold and Uber brought Man United to Bangalore, India, with an immersive experience that brought the sights, sounds and smells of the stadium to the fans. Attendees entered the footprint through a re-creation of Old Trafford’s iconic red tunnel, which ended with a photo wall featuring the Manchester United pitch, complete with real turf underfoot. Once inside, a match day soundtrack of player intros, songs and cheers filled the air. Guests could visit the onsite museum, test out their soccer skills, visit the replica Old Trafford locker room, take a VR tour of the stadium and take pics with the United Trinity statue, enhanced by an AR app. An immersive, 360-degree projection dome was the highlight of the experience. On the final day, Uber invited 35 VIPs to watch the Manchester United vs. Arsenal game inside the dome. For those fans, it was the Old Trafford experience they’ve always dreamed of.