Bumble Hive NYC

Bumble and Manifold partnered to take the Bumble user experience offline and bring it into the real world with Bumble Hive NYC: a month-long pop-up space in SoHo and the first in a series of experiential destinations from the brand. Designed to embody Bumble’s digital experience in physical form, the Hive brought together leading thinkers, artists and entrepreneurs to celebrate the empowerment of women across all facets of life, including health, relationships, technology, education and more. Bumble took over a stark white space and transformed it into a honey-gold haven. Every surface in the Hive told a part of the Bumble story. Custom installations filled the space, from giant mirrored and backlit hives, to the cheeky hand illustrated “Wall of Dicks” and “Connections Through History.” Smaller pieces like golden Magic 8-Balls and conversation starter cookies were delights for attendees to discover throughout the space. The Bumble Hive was recognized by numerous media outlets as the first of its kind—an online dating app making the transition from an online service to a brick and mortar location.