Instagram Desert Chill

April 2019
Pop Up
Indio, CA
From Manifold
In its first-ever branded house experience, Instagram invited influencers, artists and content creators to Instagram Desert Chill, an Instagrammable mecca of eye-popping color, located at the Pond Estate, just outside of Coachella. The design was a neon desert landscape with a laid back, retro Palm Springs vibe. Attendees enjoyed the playful lounge seating areas, colorful murals, pool and scent shop for blending oils to create the perfect fragrance. Entertainment included three unplugged sets and DJ’s Simi Haze and Siobhan Bell, who all performed under the swaying ribbons of the bright and breezy DJ station. Manifold created photo moments throughout the experience including a circular fire pit area, filled with brightly-painted plants for a tropical, chill scene, a curtained entrance featuring Desert Chill branded drapes and a photo-worthy bridge over a pond that led to a small island. Each were surrounded by real cacti and neon graphic elements intermixed to infuse a surreal element into real life scenery. At their departure, attendees took away a VIP festival kit, which included the essentials for surviving the Coachella weekend.
Event Team
Agencies & Vendors
  • Experiential Agency
    Multiple locations

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