Uber Radio Live

Uber believes that movement ignites opportunity. And, what better way to provide opportunity to local Austin musicians (who also drive on the Uber platform) than to invite them to play their original music live on stage alongside one of the country’s largest music festivals: Austin City Limits. Uber asked Manifold to create a shareable activation that connected songs and artists that Uber riders love most, all while providing their drivers with a chance to showcase their own musical passions. For three days, music fans were invited to join the experience at Uber Radio Live, a fully interactive, live music activation featuring a stage re-imagined as a larger-than-life car radio—complete with knobs that turn and buttons that push. Before and after special pop-up performances by local artists, fans had the unique opportunity to control the playlist performed by a live cover band, and hear their songs “arriving now,” on their way to the fest. Along with live requests, there was a surprise ACL VIP wristband giveaway where over the course of the activation, ten lucky fans were selected to receive wristbands.