Bumble Hive Lollapalooza

The Bumble Hive at Lollapalooza glowed like a Bumble beacon across the Buckingham Fountain plaza as attendees made their way into the festival from the main gates. The vegetation-filled lounge offered a relaxing, oasis-like respite to the energy and crowds of the music festival. Once inside, guests could snag Bumble merchandise, fill their water bottles at the “Always hydrated, never thirsty” hydration station, charge their phones or lounge with their friends amongst the fresh foliage and calming vibes, while answering conversation starter prompts around the booth - “What was your first concert?” or “What song describes your current relationship status?” On their way out of the booth, attendees and their friends got together amongst the lush green wall for photos in the “We’re back. Finally.” photo booth. At night the hive proudly illuminated the sentiment “Back Together. Finally.”, beckoning festival-goers to continue to pose for photos long after the activation was closed for the night. To add a little pop of Bumble yellow throughout Lollapalooza, we distributed branded bucket hats and dad hats with sayings inspired by the return of live music, including “Meet me at the main stage” and “The bass is back,” holographic Bumble visors that shined in the Chicago sun and hexagon sunglasses that left our attendees seeing yellow.