Instabeach

To kick-off the summer season and celebrate their community of creators, Instagram hosted hundreds of up-and-coming Instagram stars at their 3rd annual Instabeach. Gladstone’s Malibu was transformed into a retro Miami Beach venue, providing a fresh, art deco backdrop to frame and inspire Instagram creator engagement. The chic, Miami boutique experience provided action-oriented surprise and delight around every turn. The custom color pallet was created specifically for the event, with Pantone’s 2019 color of the year, Living Coral, taking center stage. Activities gave guests an opportunity to express their creativity, including: custom tote screen printing; dad hat customization; a scenic photo moment, reminiscent of a vintage Miami postcard. The F&B was also part of the Instagrammable action, with a variety of cotton candy colors to choose from and glittery and pop rocks topping options, along with a branded coconut station.