FILA Mindblower

Known for its warped, oversized logo, the FILA Mindblower was a classic sneaker of the 90s. To reintroduce the shoe in spring of 2018, we worked with FILA on a 360 launch strategy that included a retail experience and a digital hub that introduced the shoe, upped brand cool factor, and earned press and buzz. We created not just a pop-up store, but an immersive experience that used optical illusions, anamorphic typography, and other visual effects to play tricks our audience.