FILA Mindblower - Experiential Activation in New York, NY | The Vendry

FILA Mindblower

April 2018
Experiential Activation
New York, NY
From MKG
Known for its warped, oversized logo, the FILA Mindblower was a classic sneaker of the 90s. To reintroduce the shoe in spring of 2018, we worked with FILA on a 360 launch strategy that included a retail experience and a digital hub that introduced the shoe, upped brand cool factor, and earned press and buzz. We created not just a pop-up store, but an immersive experience that used optical illusio
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