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FILA Mindblower

April 2018
Experiential Activation
New York, NY
From MKG
Known for its warped, oversized logo, the FILA Mindblower was a classic sneaker of the 90s. To reintroduce the shoe in spring of 2018, we worked with FILA on a 360 launch strategy that included a retail experience and a digital hub that introduced the shoe, upped brand cool factor, and earned press and buzz. We created not just a pop-up store, but an immersive experience that used optical illusions, anamorphic typography, and other visual effects to play tricks our audience.
Event Team
Agencies & Vendors
  • Experiential Agency
    New York, NY and Los Angeles, CA
  • Fabrication
    Pink Sparrow
    Brooklyn, NY and Compton, CA
  • Signage & Printing
    C2 Imaging
    Multiple locations