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Absolut Planet

April 2019
Experiential Activation
Indio, CA
From MKG
We created an interactive experience at Coachella to highlight Absolut as ‘Planet Earth’s Favorite Vodka.’ The experience encouraged guests to join Absolut in their initiative to be planet positive and acted as an oasis providing guests with good vibes and refreshing Absolut Grapefruit cocktails. Our experience for “people, planet, and product” also celebrated Absolut’s continued partnership with the festival and support of the LGBTQ+ community, spreading messages of acceptance and welcoming ALL. We filled the space with colorful photo moments, like our neon cactus garden, that included messaging on how Absolut is committed to reducing its environmental impact. An area near the exit had two recycling bins backed by the phrase, “DON’T BE TRASHY”, encouraging guests to recycle to their cups.
Event Team
Agencies & Vendors
  • Experiential Agency
    New York, NY and Los Angeles, CA
  • Fabrication
    Pink Sparrow
    Brooklyn, NY and Compton, CA